In a strategic move to boost the global presence of Made-in-Ghana products, the Ministry of Foreign Affairs, in collaboration with its Missions abroad, has conducted comprehensive market research to identify high-demand Ghanaian goods and services in international markets. This initiative aims to adopt a targeted approach in promoting Ghanaian products, assisting MSMEs in penetrating new markets while expanding existing ones. The following list presents the collated data, highlighting countries and the top products for exporters to consider, in alignment with Ghana’s economic diplomacy agenda.
Ghana High Commission in Lusaka, Zambia
Products
Shea Butter (raw and processed)
Black Soap (bar soap, shampoo, and conditioner)
Alcoholic Beverages
Fabrics (African print)
Beads (Waist and Hand beads)
Ghana High Commission in Harare, Zimbabwe
Products
Black Soap
Shea Butter
Wax Prints
Alcoholic Beverages (Alomo Bitters, Origin Bitters, etc.)
Cocoa Products (Cocoa Powder, Milo, Cocoa Butter, Golden Tree Chocolate, Pebbles)
Ghana Embassy in Niamey, Niger
Goods
Natural and Iodated Salt
Polyvinyl Chloride Pipes and Plastic Products
Iron Rods
Aluminium Products
Manufactured Cocoa Products
Services
Request for English Language Teachers
Ghana Embassy in Seoul, South Korea
Products
Ghana Embassy in Tokyo, Japan
Products
Ghana Embassy in Dakar, Senegal
Products
SENEGAL
THE GAMBIA
CABO VERDE
Ghana Embassy in Tehran, Iran
Products
Ghana Embassy in Ankara, Turkey
Products
Embassy of Ghana in Port of Spain, Trinidad and Tobago
Goods
Services
GHANA High Commission in Kuala Lumpur, Malaysia
Products
GHANA Embassy in Beijing, China
Goods
Services
Consulate-General of Ghana in Lagos, Nigeria
Products
GHANA Embassy in Conakry, Guinea
Products
Consulate-General of Ghana in Dubai - United Arab Emirates
Products
GHANA Embassy in Brussels, Belgium
Products
GHANA Embassy in Copenhagen, Denmark
Products
DENMARK
SWEDEN
Consulate-General of Ghana in Hamburg, Germany
Goods
Services
GHANA Embassy in Monrovia, Liberia
Goods
Services
GHANA Embassy in Rabat, Morocco
Products
GHANA Embassy in Moscow, Russia
Products
GHANA Embassy in Cairo, Egypt
Products
GHANA High Commission in Valletta, Malta
Product
GHANA High Commission in Canberra, Australia
Products
GHANA Embassy in Luanda, Angola
Goods
Services
GHANA Embassy in Paris, France
Products
GHANA Embassy in Tel Aviv, Israel
Products
PERMANENT MISSION OF GHANA to the UN, Geneva, Switzerland
Products
GHANA Embassy in Oslo, Norway
Goods
NORWAY & FINLAND
FINLAND
Services
Consulate-General of Ghana in Congo Brazzaville - Republic of Congo
Products
GHANA Embassy in The Hague, Netherlands
Products
GHANA Embassy in Havana, Cuba
Products
GHANA Embassy in Vienna, Austria
Products
GHANA Embassy in Madrid, Spain
Products
The Ghana Enterprises Agency (GEA) and the Management Development and Productivity Institute (MDPI) are pleased to announce the Call for Applications for the Ghana National Kaizen Award 2025.
The GNKA is Ghana’s premier award recognizing excellence in Kaizen—a Japanese philosophy of continuous improvement through small, incremental changes. Over the years, Kaizen has empowered businesses around the world to streamline operations, improve productivity, and boost employee morale. In Ghana, this powerful tool has taken root with support from the Japan International Cooperation Agency (JICA) and the Pan-Africa Productivity Association (PAPA), making the country a key hub for Kaizen in West Africa.
Since 2019, the Africa Kaizen Award has recognized outstanding enterprises across the continent at the Africa Kaizen Annual Conference. Ghana has proudly stood out with Francis Aluminum Limited and Tiwajo Industry Limited winning continental awards in 2020 and 2023, respectively.
Building on this legacy, the Ghana National Kaizen Award 2025 seeks to honor the best Kaizen-performing enterprises in Ghana and select national representatives for the upcoming Africa Kaizen Awards.
Award Objectives
The Ghana National Kaizen Award aims to:
Identify and nominate Ghanaian enterprises for the Africa Kaizen Award.
Showcase the benefits of Kaizen practices to the public.
Inspire a wider adoption of Kaizen principles among businesses and institutions in Ghana.
Eligibility Criteria
Enterprises must:
Be legally registered and operating in Ghana.
Have conducted Kaizen activities in both 2023 and 2024.
Provide photographic evidence of before-and-after Kaizen improvements.
Present measurable performance indicators showing Kaizen impact.
Demonstrate benefits beyond business growth, including improvements in employee welfare.
Be willing to share their Kaizen journey publicly to inspire others.
Award Categories
Micro and Small Scale Enterprises: 50 or fewer workers (regular and non-regular combined)
Medium Scale Enterprises: More than 50 and up to 250 workers
Large Scale Enterprises: More than 250 workers
How to Apply
Interested enterprises should complete and submit the official entry sheet (DOWNLOAD HERE) to the Ghana Enterprises Agency by Monday, 22nd April 2025.
Selection and Recognition
Winners will be notified mid-May 2025 to prepare for the Africa Kaizen Awards.
An official award ceremony will be held in September 2025, celebrating Ghana’s most committed Kaizen champions.
Contact the Secretariat
Ghana Enterprises Agency (GEA)
Ms. Anthea Ohene
Manager, Greater Accra Regional Office
Email: antheaohene@yahoo.com
WhatsApp: +233 24 483 5702
Management Development and Productivity Institute (MDPI)
Ms. Ethel Ansah Antwi
Ag. Director, Training
Email: telsantwi@yahoo.co.uk
WhatsApp: +233 20 910 2527
This is your opportunity to gain national recognition, inspire other enterprises, and represent Ghana on the continental stage. Apply now and be part of Ghana’s Kaizen success story!
The Ghana Enterprises Agency (GEA), in collaboration with the German Cooperation's "Invest for Jobs" initiative, is implementing the Digitalize for Jobs (D4J) 2025 project under the broader SME Innovation and Inclusion Programme. This second phase builds on the success of the Women SME Digitalization Programme, with a renewed focus on promoting digital inclusion for Persons with Disabilities (PWDs) who own or lead SMEs. This initiative recognizes the increasing importance of digital transformation in fostering business growth. It seeks to equip PWD-owned/led MSMEs with critical digital skills, tools, and strategies to improve their operational efficiency, market reach, and job creation potential.
To support this objective, GEA seeks to engage a Digital Literacy Consultant to lead the design, implementation, and monitoring of tailored digital literacy training and support services for 50 PWD-led SMEs across five regions in Ghana. At least 70% of the targeted SMEs are women-led.
PURPOSE OF ENGAGEMENT
The consultant will provide strategic technical support and implement digital literacy interventions aimed at enhancing the digital capabilities of targeted SMEs. The primary goal is to empower PWD-led businesses with the knowledge and resources to optimize their operations and improve access to digital tools, thereby creating new employment opportunities and stimulating business growth.
KEY OBJECTIVES
Build digital capacity of 50 PWD-owned/led SMEs (with a focus on 70% women-led enterprises)
Provide targeted training and resources to enable digital transformation
Facilitate access to practical digital tools and platforms
Improve operational efficiency, customer engagement, and business competitiveness
Contribute to the creation of jobs through enhanced SME performance
SCOPE OF WORK
Conduct needs assessments to determine digital literacy levels and gaps
Develop and implement tailored training modules (virtual and in-person)
Provide one-on-one mentoring/coaching where necessary
Recommend suitable digital tools, platforms, and innovations
Monitor SME progress and the impact of digital interventions
Produce reports and case studies highlighting outcomes and lessons learned
EXPECTED DELIVERABLES
Digital literacy assessment report for 50 SMEs
Training curriculum and materials tailored to PWD-led SMEs
Capacity-building sessions delivered (minimum X sessions)
Mid-term and final progress reports
Recommendations for scale-up and sustainability
LOCATION & REPORTING
HOW TO APPLY
Qualified candidates should submit their CV and application letter to info@gea.gov.gh and copy greateraccra@gea.gov.gh.
Application Deadline: 17th March 2025
Join us in transforming Ghanaian SMEs through digital innovation!
Download Terms of Reference (ToR) – Digital Literacy Consultant ↓
The Ghana Enterprises Agency (GEA), in partnership with Invest for Jobs, is seeking a highly skilled Lead Digital Consultant to support the implementation of the SME Innovation & Inclusion Programme – Digitalize for Jobs (D4J 2025). This role is a full-time consultancy position, driving digital transformation for SMEs in Ghana over a 100-working-day assignment within 6 months.
ROLE OVERVIEW
The Lead Digital Consultant will play a key role in equipping SMEs with digital tools, knowledge, and strategies to enhance efficiency, competitiveness, and business growth. The consultant will provide expert guidance on digitalization and innovation management, supporting SMEs—especially PWD-owned or led businesses and those with at least 10% PWD employees—to navigate the digital economy effectively.
KEY RESPONSIBILITIES & DELIVERABLES
The consultant will be responsible for delivering:
The consultant must be available for regular meetings with GEA and funding partners to review progress.
QUALIFICATIONS & EXPERIENCE
LOCATION & REPORTING
HOW TO APPLY
Qualified candidates should submit their CV and application letter to info@gea.gov.gh and copy greateraccra@gea.gov.gh.
Application Deadline: 17th March 2025
Join us in transforming Ghanaian SMEs through digital innovation!
Download ToR - Lead Digital Consultant (D4J 2025) ↓
In exercise of the power conferred on the Minister responsible for Trade and Industry and on the advice of the Board by paragraph (a) of section 32 of the Ghana Enterprises Agency Act, 2020 (Act 1043), these Regulations are made this day 30th of October, 2023.
classification_of_msme_regulation_2023
On February 15, 2024, a momentous occasion unfolded as Honourable Kobina Tahir Hammond, the Minister of Trade and Industry, inaugurated State-of-the-Art Business Resource Centres (BRCs) in Akropong-Akuapim, Eastern Region, and Dodowa, Greater Accra Region. These BRCs, a testament to collaborative efforts between the Rural Enterprises Programme (REP) and the International Fund for Agricultural Development (IFAD), represent a significant leap towards decentralizing business advisory services across Ghana.
Designed to cater to the needs of Micro, Small, and Medium Enterprises (MSMEs), these newly established BRCs are poised to become hubs of innovation and support for entrepreneurs. Offering a wide array of services ranging from comprehensive business development assistance to investment facilitation and export promotion, these centres are set to revolutionize the entrepreneurial landscape, particularly for (1 District, 1 Factory) 1D1F projects.
The commissioning ceremony witnessed the presence of esteemed dignitaries including Mr. Kwasi Attah-Antwi, the National Director of REP, Mrs. Kosi Yankey-Ayeh, CEO of GEA, Mr. Sammy Awuku, Director General of the National Lotteries Authority, as well as Hon. Barima Asiedu-Larbi, Municipal Chief Executive for Akuapim North. Additionally, local chiefs and other stakeholders graced the occasion, underscoring the collective commitment towards fostering economic empowerment and prosperity.
These BRCs are part of a larger vision to establish 67 centres nationwide by the end of the year. With 37 centres already operational and an additional 19 commissioned, the momentum is palpable. 11 more centres are slated to follow suit, reflecting the government's unwavering dedication to nurturing entrepreneurship and driving economic development at the grassroots level.
As we celebrate this milestone, we invite entrepreneurs, innovators, and changemakers from all corners of Ghana to leverage the resources and opportunities offered by these BRCs. Together, let us harness the power of entrepreneurship to build a brighter, more prosperous future for our nation. Stay tuned for more updates as we continue to empower businesses and transform lives through the Ghana Enterprises Agency.
Are you an aspiring entrepreneur or an established business owner seeking to expand and conquer new markets? Whatever your aspirations may be, the Ghana Enterprises Agency (GEA)- your trusted partner in business development and growth stands ready to support you on your journey to success. Becoming a client of GEA opens the door to a world of opportunities, resources, and support tailored to meet your unique needs and propel your business forward. In this blog post, we'll walk you through the simple steps to becoming a client of GEA and unlocking the full potential of your entrepreneurial journey.
Step 1: Prepare Your Documentation
Before you embark on your journey to become a GEA client, it's essential to gather the necessary documentation to streamline the registration process. You'll need:
Having these documents readily available will ensure a smooth and efficient registration experience.
Step 2: Visit a Business Advisory Centre (BAC) or Business Resource Centre(BRC)
GEA operates Business Advisory Centres (BACs) and Business Resource Centres (BRCs) in 264 districts across the country, serving as convenient access points for entrepreneurs seeking assistance and support. With your documents and a clear understanding of your business needs, it's time to visit any Business Advisory Centre (BAC) or Business Resource Centre (BRC) near your district to seek assistance.
Step 3: Engage with GEA Staff
At the BAC/BRC, you'll be welcomed by Business Advisors who are dedicated to helping you succeed. They will guide you through the registration process and assist you in completing any necessary forms, verify your documents, and provide information about the range of services and programs available to GEA clients.
Step 4: Complete the Registration Process
Once your documentation has been verified, and the registration fee has been paid, you'll officially become a client of GEA! Congratulations – you've taken the first step towards unlocking your business potential and achieving your entrepreneurial goals.
Step 5: Access GEA Services and Support
As a registered client of GEA, you'll gain access to a wide range of services and support programs designed to help you grow and succeed in business. Whether you need assistance with business planning, access to finance, market research, or capacity-building workshops, GEA has resources to support you every step of the way.
Step 6: Stay Connected and Engaged
Stay connected with GEA by attending workshops, seminars, and networking events organized by the Agency. These events provide valuable opportunities to learn from experts, connect with fellow entrepreneurs, and stay informed about industry trends and best practices.
Conclusion
Becoming a client of the Ghana Enterprises Agency is your passport to business success and prosperity. With GEA's support and guidance, you'll have the tools, resources, and knowledge you need to turn your entrepreneurial dreams into reality. Take the first step today and embark on a journey of growth, innovation, and success with GEA by your side.
Ghana Enterprises Agency (GEA), is the apex governmental body dedicated to the promotion and development of Micro, Small, and Medium Enterprises (MSMEs) in Ghana, with sixteen (16) Regional Offices and Two Hundred and Ten (210) Business Advisory Centres (BACs) across the country, has partnered with the Mastercard Foundation to implement the Business in a Box Project (BizBox). The Agency is contracting qualified and interested persons for appointment as District Coordinators in various districts.
BizBox District Coordinators JP NSPPs
The Ghana Enterprises Agency (GEA) is partnering with the Mastercard Foundation to implement the Business in a Box (BizBox) project and intends to apply part of the proceeds toward payments under the contract for the Selection of Individual Consultants for the Ghana Enterprises Agency (GEA).
GEA now invites sealed Curriculum Vitae from eligible Qualified Consultants for the selection of consultants for the following Positions.
In the ever-evolving landscape of business, Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in driving economic growth. To flourish in a highly competitive market, MSMEs need to harness the power of effective marketing. In this article, we delve into a comprehensive set of strategies tailored to the unique needs of MSMEs to help them thrive.
1. A Strong Online Presence: In the digital age, having a professional website is non-negotiable. Your online presence is your business's storefront. Ensure your website is user-friendly, mobile-responsive, and optimized for search engines. It's often the first point of contact for potential customers.
2. Social Media Marketing: Leverage social media platforms like Facebook, Instagram, and LinkedIn to connect with your target audience. Create engaging content, run targeted ads, and actively engage with your customers. Social media is a cost-effective way to reach a wide audience.
3. Email Marketing: Build and nurture an email list of interested customers. Use this channel to send regular updates, offers, and newsletters. Email marketing is a direct and personal way to stay connected with your audience.
4. Content Marketing: Content is king. Create high-quality, relevant content that addresses your customers' needs and interests. This can include blog posts, videos, infographics, and more. Share this content on your website and social media to establish yourself as an industry expert.
5. Local SEO: Optimize your online presence for local search. Ensure your business is listed on platforms like Google My Business. Encourage satisfied customers to leave reviews, which can boost your local ranking.
6. Partnerships and Collaborations: Forge partnerships with other local businesses or complementary service providers. Collaborative marketing efforts can help both parties expand their reach and customer base.
7. Customer Engagement: Actively engage with your customers through feedback, reviews, and surveys. This not only helps in improving your product or service but also builds trust and loyalty.
8. Online Advertising: Invest in online advertising, such as Google Ads or Facebook Ads. These platforms allow you to target specific demographics and track the performance of your ads, ensuring your budget is well-spent.
9. Loyalty Programs: Implement loyalty programs to reward returning customers. This encourages repeat business and referrals, which can be a significant source of new clients.
10. Networking: Attend local business events and network with other entrepreneurs. Building relationships within your community can lead to opportunities for cross-promotion and collaboration.
11. Customer Service: Deliver exceptional customer service. A satisfied customer is more likely to become a brand advocate and refer your business to others.
12. Data Analysis: Use data analytics to measure the effectiveness of your marketing efforts. This allows you to make informed decisions and adjust your strategies accordingly.
13. Budget Management: MSMEs often have limited budgets. It's crucial to allocate your marketing budget wisely and focus on strategies that offer the best return on investment (ROI).
14. Innovation: Stay updated with the latest marketing trends and technologies. Experiment with new marketing channels and tactics to remain competitive and relevant.
15. Measurable Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your marketing efforts. This will help you track progress and make necessary adjustments.
Effective marketing is an ongoing process. MSMEs should continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. By implementing these strategies, MSMEs can unlock their potential for growth and success in the modern business landscape.
