The Ghana Enterprises Agency (GEA), in partnership with the Mastercard Foundation, is implementing the Business in a Box (BizBox) Project. The Project seeks to empower youth, women, and Persons with Disabilities (PWDs) by equipping them with entrepreneurial skills, vocational competencies, and business support to start, manage, and grow sustainable enterprises.
To enhance project visibility, awareness, and participants engagement, GEA intends to engage qualified Media Partners to provide communications and promotional services, ensuring broad reach, inclusivity, and effective engagement of target groups.
The objectives of the engagement are to:
- Facilitate the development of communication materials such as documentaries, success stories, and promotional content.
- Enhance project visibility through effective communication strategies using multiple media channels.
- Educate and engage youth, women, and PWDs by informing them about the project, selection criteria, and application processes.
The partnership (“the Services”) will include, but not be limited to:
- Providing effective media engagement support to GEA.
- Capturing and sharing at least ten (10) success stories and at least two (2) documentaries per quarter.
- Enhancing project visibility through traditional and digital media platforms.
- Providing media coverage for BizBox-related events.
- Managing relationships with media outlets, organizing press releases and briefings with stakeholders.
- Creating and managing social media handles and providing feedback channels for the Project.
- Submitting monthly, quarterly, and annual reports on media activities.
- Producing quarterly and annual newsletters.
- Developing concepts and appropriate content for media campaigns.
- Documenting and disseminating project lessons, milestones, and successes.
- Coordinating all media-related tasks and campaigns under the Project.
The expected duration of the assignment is 24 months, subject to annual renewal or extension based on performance and project needs.
Interested partnering Firms must demonstrate the following minimum qualifications:
- Legally registered media or communications firm (provide registration/incorporation documents).
- At least 5 years of proven experience in media production, communications, or public relations.
- Evidence of at least two (2) similar assignments successfully completed with government agencies, NGOs, or donor-funded projects in Ghana or West Africa.
- Demonstrated expertise in producing documentaries, success stories, and promotional materials.
- Proven capacity to manage social media platforms, digital campaigns, and audience engagement.
- Technical and managerial capability with qualified staff (communications specialists, videographers, editors, PR experts, digital media managers).
- Evidence of strong reporting and documentation systems.
Note: Key Experts will not be evaluated at the shortlisting stage.
A partner will be selected in accordance with the Quality Based Selection (QBS) method as set out in the Public Procurement Act, 2003 (Act 663), as amended.
The Ghana Enterprises Agency now invites eligible firms to indicate their interest in providing the Services. Interested firms should submit:
- A cover letter expressing interest.
- A company profile highlighting relevant experience.
- Proof of legal status/registration.
- Evidence of similar assignments delivered.
- Any other supporting documents demonstrating capacity to deliver the assignment.
Expressions of Interest must be delivered in written form to the address below not later than 2nd June, 2025.
THE CHIEF EXECUTIVE OFFICER
Ghana Enterprises Agency (GEA)
P. O. Box MB 85, Accra, Ghana
Attn: Procurement Officer
Tel: +233 (0) 547 732 415
Email: procurement@gea.gov.gh
