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February 16, 2023

Terms of Reference – Social Media and Digital Visibility Consultant

Based on the above and following the successful implementation of the First Phase of the SME Digitalisation Project which focused on sustaining existing jobs, GEA proposes to implement another phase of the Digitalization Project for SMEs with a focus on women-owned and women-led SMEs. The objective of this Second Phase is to increase operational efficiency and business growth leading to job creation. The Project will be implemented through a combination of targeted demand-based support for SMEs in digitalizing their procedural models as well as encouraging innovative business processes. The support will facilitate a detailed assessment of the beneficiaries’ needs, virtual and non-virtual demand-based capacity-building programs, access to digital solutions, online visibility, and in-depth knowledge of digitalization and process innovation.

This Project includes the development of an integrated solution for SMEs’ survival, improvement, and growth with the aim to provide targeted support in digitalizing their operations. This will provide a centralized platform involving a detailed assessment of SMEs’ needs, challenges, and potentials, virtual and non-virtual demand-based capacity-building programs, access to digital solutions, virtual visibility, and in-depth knowledge in digitalization and process innovation.

Download TOR - Online Operational and Digital Visibility D4J ↓

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