SME Innovation and Inclusion Programme – Digitalize for Jobs (D4J)
The Ghana Enterprises Agency (GEA), in collaboration with the German Cooperation's "Invest for Jobs" initiative, is implementing the Digitalize for Jobs (D4J) project under the broader SME Innovation and Inclusion Programme. This phase builds on earlier D4J digitalisation interventions, with a renewed focus on promoting digital inclusion for Persons with Disabilities (PWDs) who own or lead SMEs, and strong attention to women-owned and women-led enterprises. The initiative recognises that a strong, credible and reachable online presence is now central to how SMEs win customers, build trust and grow.
To support this objective, GEA seeks to engage a competent Digital Visibility Service Provider to design, configure, deploy and support a practical Digital Visibility Pack for 50 or more selected SMEs across five regions in Ghana (Ashanti, Greater Accra, Central, Northern and Bono). The pack covers websites or landing pages, social media, WhatsApp Business and new media, with a strong focus on PWD-owned/led SMEs and at least 70% women-led enterprises.
PURPOSE OF ENGAGEMENT
The Service Provider will provide practical technical support to help beneficiary SMEs become visible, credible, reachable and market-ready online. The primary goal is to establish or improve each SME's website or landing page, social media profiles, WhatsApp Business presence and new media engagement, and to train them to manage these channels sustainably beyond the project period.
KEY OBJECTIVES
SCOPE OF WORK
EXPECTED DELIVERABLES
LOCATION & REPORTING
WHO SHOULD APPLY
Firms with a minimum of four (4) years' relevant experience in digital visibility, website development, social media management, digital marketing, WhatsApp Business setup or new media content, with evidence of previous work with SMEs, qualified staff and valid business registration.
HOW TO APPLY
Qualified firms should submit their technical and financial proposals, company profile and relevant experience to info@gea.gov.gh and copy greateraccra@gea.gov.gh, dennis.kumi@gea.gov.gh.
Applicants are required to include the following documents in their submission:
Join us in transforming Ghanaian SMEs through digital innovation!
Download Terms of Reference (ToR) – Digital Visibility Service Provider ↓
Application Deadline: 23rd July 2026
Integrated Digital Business Management Platform for SMEs
SME Innovation and Inclusion Programme – Digitalize for Jobs (D4J)
The Ghana Enterprises Agency (GEA), in collaboration with the German Cooperation's "Invest for Jobs" initiative, is implementing the Digitalize for Jobs (D4J) project under the broader SME Innovation and Inclusion Programme. This phase builds on previous D4J implementation experience, with a renewed focus on promoting digital inclusion for Persons with Disabilities (PWDs) who own or lead SMEs. It recognises that many enterprises still rely on manual records and fragmented tools that limit their ability to manage customers, sales, inventory, bookkeeping, visibility and reporting in a coordinated way.
To support this objective, GEA seeks to engage a competent IT Consultancy Firm or Digital Services Provider to deploy a single, integrated all-in-one digital business management platform for 50 or more selected SMEs across five regions in Ghana (Ashanti, Greater Accra, Central, Northern and Bono). The project targets PWD-owned/led SMEs, with a 70% concentration on women-owned or women-led enterprises. The solution must consolidate core business functions into one coherent system.
PURPOSE OF ENGAGEMENT
The Firm will assess SME needs, configure or customise the integrated platform, deploy the solution, train users and administrators, and provide maintenance and technical support. The primary goal is to support the digital transformation of beneficiary SMEs by giving them one integrated platform that improves process efficiency, competitiveness, visibility and business growth.
KEY OBJECTIVES
SCOPE OF WORK
EXPECTED DELIVERABLES
LOCATION & REPORTING
WHO SHOULD APPLY
Legally registered IT consultancy firms or digital services providers with a minimum of three (3) years' demonstrable experience developing, customising, deploying or supporting digital solutions for SMEs - including integrated business management, ERP, CRM, inventory or eCommerce systems - and capacity for training, helpdesk and post-implementation support.
HOW TO APPLY
Qualified firms should submit their technical and financial proposals, company profile and relevant experience to info@gea.gov.gh and copy greateraccra@gea.gov.gh, dennis.kumi@gea.gov.gh.
Applicants are required to include the following documents in their submission:
Join us in transforming Ghanaian SMEs through digital innovation!
Download Terms of Reference (ToR) – Digital Tools Consultant ↓
Application Deadline: 23rd July 2026
The United Nations Development Programme (UNDP) in Ghana has announced a call for proposals for the delivery of services under the MSME Gateway to Growth Project. The initiative seeks to strengthen support systems for micro, small, and medium enterprises (MSMEs) across the country.
The assignment, spanning 95 working days over six months, aims to provide technical and strategic assistance that will enhance the growth and competitiveness of MSMEs. Interested service providers are invited to submit proposals through the UNDP Quantum Supplier Portal before the deadline of September 30, 2025, at 5:20 AM (New York time).
How to Apply
Suppliers must register on the UNDP Quantum Supplier Portal to access the tender.
Those without an account can create one using the Supplier Registration link provided on the UNDP procurement website.
Applicants with existing profiles are advised not to create duplicates but to use the “forgot password” feature if necessary.
All bids must be submitted directly through the portal. Requests for clarification should be sent using the messaging function within the system.
Key Details
Tender Reference Number: UNDP-GHA-00445
Country: Ghana
Deadline: September 30, 2025
Period of Assignment: 6 months (95 working days)
Contact Person: Charles Frimpong (charles.frimpong@undp.org)
The UNDP encourages all interested and qualified service providers to indicate their intention to bid by creating a draft response in the portal. This ensures they receive notifications of any updates or amendments to the tender requirements.
Further details and guidance documents are available on the UNDP Procurement Resources for Bidders page.
In the ever-evolving landscape of business, Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in driving economic growth. To flourish in a highly competitive market, MSMEs need to harness the power of effective marketing. In this article, we delve into a comprehensive set of strategies tailored to the unique needs of MSMEs to help them thrive.
1. A Strong Online Presence: In the digital age, having a professional website is non-negotiable. Your online presence is your business's storefront. Ensure your website is user-friendly, mobile-responsive, and optimized for search engines. It's often the first point of contact for potential customers.
2. Social Media Marketing: Leverage social media platforms like Facebook, Instagram, and LinkedIn to connect with your target audience. Create engaging content, run targeted ads, and actively engage with your customers. Social media is a cost-effective way to reach a wide audience.
3. Email Marketing: Build and nurture an email list of interested customers. Use this channel to send regular updates, offers, and newsletters. Email marketing is a direct and personal way to stay connected with your audience.
4. Content Marketing: Content is king. Create high-quality, relevant content that addresses your customers' needs and interests. This can include blog posts, videos, infographics, and more. Share this content on your website and social media to establish yourself as an industry expert.
5. Local SEO: Optimize your online presence for local search. Ensure your business is listed on platforms like Google My Business. Encourage satisfied customers to leave reviews, which can boost your local ranking.
6. Partnerships and Collaborations: Forge partnerships with other local businesses or complementary service providers. Collaborative marketing efforts can help both parties expand their reach and customer base.
7. Customer Engagement: Actively engage with your customers through feedback, reviews, and surveys. This not only helps in improving your product or service but also builds trust and loyalty.
8. Online Advertising: Invest in online advertising, such as Google Ads or Facebook Ads. These platforms allow you to target specific demographics and track the performance of your ads, ensuring your budget is well-spent.
9. Loyalty Programs: Implement loyalty programs to reward returning customers. This encourages repeat business and referrals, which can be a significant source of new clients.
10. Networking: Attend local business events and network with other entrepreneurs. Building relationships within your community can lead to opportunities for cross-promotion and collaboration.
11. Customer Service: Deliver exceptional customer service. A satisfied customer is more likely to become a brand advocate and refer your business to others.
12. Data Analysis: Use data analytics to measure the effectiveness of your marketing efforts. This allows you to make informed decisions and adjust your strategies accordingly.
13. Budget Management: MSMEs often have limited budgets. It's crucial to allocate your marketing budget wisely and focus on strategies that offer the best return on investment (ROI).
14. Innovation: Stay updated with the latest marketing trends and technologies. Experiment with new marketing channels and tactics to remain competitive and relevant.
15. Measurable Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your marketing efforts. This will help you track progress and make necessary adjustments.
Effective marketing is an ongoing process. MSMEs should continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. By implementing these strategies, MSMEs can unlock their potential for growth and success in the modern business landscape.
Introduction
Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in the global economy, contributing significantly to employment generation, economic growth, and innovation. To thrive in today's competitive business landscape, MSMEs must harness every available resource, and one of the most valuable assets at their disposal is networking. In this article, we will explore the significance of networking for MSMEs and how it can be a game-changer in their journey to success.
The Essence of Networking
Networking is not merely about exchanging business cards at events; it's about building and nurturing relationships. MSMEs can benefit from networking in multiple ways:
1. Access to Opportunities: Networking opens doors to new opportunities, such as collaborations, partnerships, and even investment. Through your connections, you might discover potential clients, suppliers, or investors who can catapult your business to new heights.
2.Knowledge Sharing: Networking provides a platform for knowledge exchange. By engaging with peers and experts in your industry, you can gain insights, learn from their experiences, and stay updated on industry trends and best practices.
3. Building a Support System: Running an MSME can be challenging, and networking helps build a support system of like-minded entrepreneurs who understand your struggles. Sharing your challenges and successes can be both cathartic and constructive.
4. Market Expansion: Networking allows you to explore new markets. By connecting with businesses from different regions or countries, you can gain insights into the local market conditions and potentially expand your business globally.
5.Access to Resources: Sometimes, all it takes to solve a problem is connecting with someone who has the expertise or resources you need. Networking can be a lifeline when you're faced with a roadblock.
Effective Networking Strategies for MSMEs
To make the most of networking, MSMEs should adopt effective strategies:
1. Define Your Goals: Be clear about what you want to achieve through networking. Whether it's increasing sales, finding investors, or learning from peers, having clear goals will guide your networking efforts.
2. Attend Relevant Events: Choose networking events, seminars, conferences, and trade shows that are relevant to your industry. These events are hotbeds for connecting with industry professionals.
3. Online Networking: In the digital age, online platforms, such as LinkedIn, Twitter, and industry-specific forums, are excellent for networking. Create and maintain a strong online presence to connect with a wider audience.
4. Follow Up: Building relationships doesn't end after an initial meeting. Follow up with your contacts, express gratitude for their time, and keep them updated about your progress. Consistency is key to nurturing connections.
5. Provide Value: Don't view networking as a one-way street. Offer value to your network by sharing your expertise or resources. Being a giver in the network can foster stronger relationships.
6. Diversify Your Network: Connect with a diverse group of people, including potential competitors. Diversity in your network can bring fresh perspectives and unexpected opportunities.
7. Professionalism and Etiquette: Be professional and respectful in your interactions. Networking is about building a positive reputation, so maintain the highest standards of etiquette.
Conclusion
Networking is a potent tool for MSMEs looking to thrive in a competitive business environment. The relationships you build can open doors to opportunities, offer a support system, and provide valuable insights. In today's interconnected world, mastering the art of networking is not just a choice; it's a necessity for the success and growth of MSMEs. So, embrace the power of networking and watch your small business flourish.
