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Access to Market

The pillar provides linkages to market opportunities across the country. A lack of or inadequate access to markets is a huge challenge and a major barrier to sales revenues and profitability for most MSMEs, especially those in poor communities or areas with limited markets who cannot afford to register their products with regulatory agencies. The target is to support at least 50,000 businesses, 70% of which are women-owned, and 10% are owned by persons with disabilities (PWDs). The intervention will provide access to Concept Shops designed in partnership with local women entrepreneurs or partners. Participants will also benefit from onboarding on E-commerce platforms and training on the usage of social media to market their products. A new Ghana Mall model will be established to create a central point for entrepreneurs from poor backgrounds across the country to market their produce at a time when Ghana made products are being aggressively promoted. The Ghana Export Promotion Authority (GEPA), the Food and Drugs Authority (FDA), the Ghana Shippers Authority, the AfCFTA Secretariat, and other relevant institutions will form a collaborative effort to support participants in engaging in cross-border trade.
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